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BEST 330
Professor: Kevin Kelly
CONSUMER INSIGHT:
Our target audience believes skiing is the right way to do things.
CREATIVE STRATEGY:
Creatively proving that skiing is the superior sport over snowboarding.
My best work was from the Alta campaign. This is a print that we didn't use but was proud of my work.
In case that didn't count...
BYU MASTERS IN COMMUNICATION
CONSUMER INSIGHT:
Students want to get a masters degree in Communication but don't know what school to attend.
CREATIVE STRATEGY:
When getting a masters in the BYU Masters In Communications, students are essentially choosing to study whatever they are passionate about.
This is another one of my best works from the BYU Masters in Communications project I worked on for Tom Robinson.
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